June 7, 2020

Music marketing campaigns that made excellent use of social media technology

1. Snapchat Geofilters: 

Imagine Festival rolled out a scavenger hunt using the Snapchat geofilter tool to ‘hide and release the festival lineup via the geofilter tool. This was the first time a...

May 24, 2020

Music marketing campaigns that did something different 

1. Bruno Major - A song for every moon 2017

What was different about Bruno Major’s - A song for every moon campaign was the idea of timing up releases to the moon. A simple idea that turned out to be extremely succ...

May 24, 2020

Music marketing campaigns that came out on top

1. Chase & Status - Return 2 Jungle 2018/19

The Chase & Status - Return to Jungle campaign really is the gift that keeps on giving. The campaign oozed and accentuated culture, bringing people together from all walks of life...

February 27, 2020

OTC started out as pirate radio back in 2015, and shortly after formed as a collective of DJs and Producers in 2016. Becoming Rough Tempo residents in 2018, their bi-weekly shows soon led onto them throwing their own events in Newmarket by the end of 2018.

The label was...

July 26, 2017

EARLY PIONEERS

The first signs of drum and bass in the UK were back in 1991, but back then it sounded very different to the Drum and Bass we know and love today. Starting out as old school Jungle and ‘rave’ music, the sound was characterised by broken beats. Influenced...

January 1, 2017

Many years ago, untouched by the media, a producer was working on a sound that was only known to have surfaced in the suburbs of Detroit. A new phenomenon was about to be arise in UK underground music. Techno.

Surgeon began releasing tracks as far back as 1991. Three ye...

April 1, 2014

Now in its fourth year, Sundown Festival returns to Norwich Showground on 29th to 31st August for three days of electronic music mayhem, featuring artists across the spectrum of dance music. Chart topping artists such as Ellie Goulding and John Newman grace the main st...

April 1, 2014

MK ‘Mark Kichen’ has become a widely spoken about name on the house scene in recent years. With massive remixes of work from respected artists such as Storm Queen ‘Look right through’, Route 94 ‘Always and Sam Smith ‘Money on my mind’ he has proven himself to be a man...

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